We've been featured in Betakit!
We've been featured in Betakit!
Conversation is the new media
Ads are the old one
Conversation is the new media
Ads are the old one
Conversation is the new media
Ads are the old one
Swiirl helps brands join real community conversations - meetups and gatherings - to spark word of mouth and uncover signals and deep insights.
Swiirl helps brands join real community conversations - meetups and gatherings - to spark word of mouth and uncover signals and deep insights.
TRUSTED BY TEAMS WHO WORK SMARTER
The old way vs the new way
You can buy reach. You can’t buy trust.
You can buy reach. You can’t buy trust.
The old way is one-way —buy impressions, push messages, hope it lands. The new way is dialogue. Swiirl drives that shift, bringing brands to the community table. Be in the room where trust is built.
The old way is one-way —buy impressions, push messages, hope it lands. The new way is dialogue. Swiirl drives that shift, bringing brands to the community table. Be in the room where trust is built.
1. The end of one-way reach
Awareness is no longer a transaction
Awareness isn’t bought; it’s the byproduct of authentic connection.
2. Insights you can trust
3. Trust that moves markets
1. The end of one-way reach
Awareness is no longer a transaction
Awareness isn’t bought; it’s the byproduct of authentic connection.
2. Insights you can trust
3. Trust that moves markets
1. The end of one-way reach
Awareness is no longer a transaction
Awareness isn’t bought; it’s the byproduct of authentic connection.
2. Insights you can trust
3. Trust that moves markets
Wave goodbye to
API scrubs.
slow research firms.
endless surveys.
influencers for hire.
social listening.
media buying.
API scrubs.
slow research firms.
endless surveys.
influencers for hire.
social listening.
media buying.
API scrubs.
slow research firms.
endless surveys.
influencers for hire.
social listening.
media buying.
API scrubs.
slow research firms.
endless surveys.
influencers for hire.
social listening.
media buying.
What Swiirl Can Do
Everything you need to turn conversations into action
Everything you need to turn conversations into action
From room to rollout: join the conversation, clarify the direction, and mobilize communities with word of mouth and IRL engagement.
From room to rollout: join the conversation, clarify the direction, and mobilize communities with word of mouth and IRL engagement.
Conversations & Collaboration
Join permissioned small-group meetups - build trust, learn what matters, collaborate, and act.
Your Brand Agent has joined....
Your Brand Agent has joined....
Key quote
Key quote
“We love the brand but want faster delivery, also why isn’t the product available in other countries”
“We love the brand but want faster delivery, also why isn’t the product available in other countries”
Generating Questions.....
Sentiment Analysis
See how people feel and why - by room, cohort, or region. Track intensity, drivers, and shifts over time, backed by real quotes you can check.
Insights You Can Action
From conversation to decision in 24 hours. Clear insights paired with concrete actions: what to do next, why it matters, how to move fast.
Evolving Brand Cortex
Your agent’s compass. It carries your ethos and tone into the room, senses what matters to that group, and adapts - getting smarter conversation by conversation.
Activate word of mouth
Turn conversation into insights and IRL moments that drive word of mouth advocacy.
Conversations & Collaboration
Run focus groups, async chats, or live sessions with AI facilitators. Capture real dialogue, track sentiment, and earn trust with consent-first participation.
Your Brand Agent is Listening....
Key quote
“We love the brand but want faster delivery, also why isn’t the product available in other countries”
Generating Questions.....
Sentiment Analysis
Understand mood and themes instantly with AI-powered clustering and dashboards that show what people truly feel.
How it works
Meet. Understand. Align. Move.
Meet. Understand. Align. Move.
Swiirl makes it easy to create your brand agent, join trusted communities, and turn conversations into decisions that matter.
Swiirl makes it easy to create your brand agent, join trusted communities, and turn conversations into decisions that matter.
Swiirl makes it easy to set your brand , join trusted communities, and turn conversations into decisions that matter.
1. Find audience
2. Connect
3. Join conversations
4. Dialogue
5. Get insights
Choose your audience
Select the specific groups or communities you want to reach. Our AI learns your brand’s mission and goals to ensure your interaction feels natural, authentic, and stays perfectly on-message.
1. Find audience
2. Connect
3. Join conversations
4. Dialogue
5. Get insights
Choose your audience
Select the specific groups or communities you want to reach. Our AI learns your brand’s mission and goals to ensure your interaction feels natural, authentic, and stays perfectly on-message.
1. Set your brand foundation
2. Discover communities
3. Join conversations
4. Get Insights
5. Activate locally
Set your brand foundation
Upload or connect your brand docs. We create your Brand Cortex, voice, rules, and claim checks so your agent shows up on-brief in every room. Private to your workspace.
1. Set your brand foundation
2. Discover communities
3. Join conversations
4. Get Insights
5. Activate locally
Set your brand foundation
Upload or connect your brand docs. We create your Brand Cortex, voice, rules, and claim checks so your agent shows up on-brief in every room. Private to your workspace.
Benefits
Why Swiirl wins
This isn’t ads. This isn’t surveys. This isn’t social listening.
Ads broadcast. Conversation builds connection.
Your brand is heard as a valued community participant , not a distraction.
Ads broadcast. Conversation builds connection.
Your brand is heard as a valued community participant , not a distraction.
Ads broadcast. Conversation builds connection.
Your brand is heard as a valued community participant , not a distraction.
Surveys summarize. Conversation reveals the why.
Swiirl captures the personal stories and emotional nuance.
Surveys summarize. Conversation reveals the why.
Swiirl captures the personal stories and emotional nuance.
Surveys summarize. Conversation reveals the why.
Swiirl captures the personal stories and emotional nuance.
Social listening guesses from the outside.
Swiirl learns from the inside - with permission. Instead of scraping data, we provide access to lived experiences.
Social listening guesses from the outside.
Swiirl learns from the inside - with permission. Instead of scraping data, we provide access to lived experiences.
Social listening guesses from the outside.
Swiirl learns from the inside - with permission. Instead of scraping data, we provide access to lived experiences.
Trust is built in
Through consent, host control, redaction, auditability, and community payouts. We prioritize community agency to ensure long-term participation.
Trust is built in
Through consent, host control, redaction, auditability, and community payouts. We prioritize community agency to ensure long-term participation.
Trust is built in
Through consent, host control, redaction, auditability, and community payouts. We prioritize community agency to ensure long-term participation.
FAQs
Still curious?
We’ve got answers
Still curious?
We’ve got answers
Here’s how Swiirl makes it easy for brands to join conversations, earn trust, and uncover insights that actually drive results.
Here’s how Swiirl makes it easy for brands to join conversations, earn trust, and uncover insights that actually drive results.
Swiirl makes it easy to set your brand , join trusted communities, and turn conversations into decisions that matter.
How does this work?
We match your goal to an existing group gathering (online or in person). The host opts in, participants give permission, and the conversation is captured transparently. You get a clear summary and simple tools to act on what was heard.
Do groups get paid?
Yes. Hosts/organizers (and schools, when applicable) are compensated for sessions. Rates and payout details are shared upfront.
Who controls how the agent/tech participates?
The host does. They set consent rules, can require anonymous-only, and can pause/stop or switch to no-capture at any time. Any assistant/agent only participates visibly and by invitation.
Are conversations anonymous?
Participants choose their level: Public (attributed), Anonymous (default), or No storage. Quotes in outputs are de-identified (e.g., “Parent, Atlanta cohort”).
What do we get, and how fast?
Within 24 hours: a one-page Living Brief (“What we heard / What we’ll do”) and a Dashboard with themes, cohort sentiment, risks/opportunities, and evidence quotes—plus Activation Kits to move into content and IRL moments.
How big are gatherings and how long do they run?
Typically 10–20 people for 45–75 minutes. The host leads the room; brand folks may observe.
How does this work?
We match your goal to an existing group gathering (online or in person). The host opts in, participants give permission, and the conversation is captured transparently. You get a clear summary and simple tools to act on what was heard.
Do groups get paid?
Yes. Hosts/organizers (and schools, when applicable) are compensated for sessions. Rates and payout details are shared upfront.
Who controls how the agent/tech participates?
The host does. They set consent rules, can require anonymous-only, and can pause/stop or switch to no-capture at any time. Any assistant/agent only participates visibly and by invitation.
Are conversations anonymous?
Participants choose their level: Public (attributed), Anonymous (default), or No storage. Quotes in outputs are de-identified (e.g., “Parent, Atlanta cohort”).
What do we get, and how fast?
Within 24 hours: a one-page Living Brief (“What we heard / What we’ll do”) and a Dashboard with themes, cohort sentiment, risks/opportunities, and evidence quotes—plus Activation Kits to move into content and IRL moments.
How big are gatherings and how long do they run?
Typically 10–20 people for 45–75 minutes. The host leads the room; brand folks may observe.
How does this work?
We match your goal to an existing group gathering (online or in person). The host opts in, participants give permission, and the conversation is captured transparently. You get a clear summary and simple tools to act on what was heard.
Do groups get paid?
Yes. Hosts/organizers (and schools, when applicable) are compensated for sessions. Rates and payout details are shared upfront.
Who controls how the agent/tech participates?
The host does. They set consent rules, can require anonymous-only, and can pause/stop or switch to no-capture at any time. Any assistant/agent only participates visibly and by invitation.
Are conversations anonymous?
Participants choose their level: Public (attributed), Anonymous (default), or No storage. Quotes in outputs are de-identified (e.g., “Parent, Atlanta cohort”).
What do we get, and how fast?
Within 24 hours: a one-page Living Brief (“What we heard / What we’ll do”) and a Dashboard with themes, cohort sentiment, risks/opportunities, and evidence quotes—plus Activation Kits to move into content and IRL moments.
How big are gatherings and how long do they run?
Typically 10–20 people for 45–75 minutes. The host leads the room; brand folks may observe.
Testimonials
What Our Users Are Saying About Us
“Swiirl isn’t just a platform—it’s a bridge between brands and the communities they care about. For Jbrds, that means working directly with our target customers to tell real stories that matter"
Mike Gugat
Founder & CEO
“Swiirl isn’t just a platform—it’s a bridge between brands and the communities they care about. For Jbrds, that means working directly with our target customers to tell real stories that matter"
Mike Gugat
Founder & CEO
“Swiirl isn’t just a platform—it’s a bridge between brands and the communities they care about. For Jbrds, that means working directly with our target customers to tell real stories that matter"
Mike Gugat
Founder & CEO
“Working with Swiirl proved it: real conversations drive resonance and results. We’re shifting our digital and brand strategy to their model to scale globally with community impact.”
Anita Grant
CEO
“Working with Swiirl proved it: real conversations drive resonance and results. We’re shifting our digital and brand strategy to their model to scale globally with community impact.”
Anita Grant
CEO
“Working with Swiirl proved it: real conversations drive resonance and results. We’re shifting our digital and brand strategy to their model to scale globally with community impact.”
Anita Grant
CEO
"Partnering with Swiirl has allowed to deepen our commitment to sustainability and strengthen our ties to the community."
Suzanne Sengelmann
Chief Growth Officer
"Partnering with Swiirl has allowed to deepen our commitment to sustainability and strengthen our ties to the community."
Suzanne Sengelmann
Chief Growth Officer
"Partnering with Swiirl has allowed to deepen our commitment to sustainability and strengthen our ties to the community."
Suzanne Sengelmann
Chief Growth Officer
“Through our partnership with Swiirl, we’re turning local storytelling and engagement into real cultural resonance. Across 16 World Cup host cities in North America, Swiirl brings us into hard-to-reach, niche communities, and their technology lets brands join and engage more deeply. It’s how we’re bringing FIFA and our sponsor brands to the community table."
Robert Smith
Founder & Chairman
“Through our partnership with Swiirl, we’re turning local storytelling and engagement into real cultural resonance. Across 16 World Cup host cities in North America, Swiirl brings us into hard-to-reach, niche communities, and their technology lets brands join and engage more deeply. It’s how we’re bringing FIFA and our sponsor brands to the community table."
Robert Smith
Founder & Chairman
“Through our partnership with Swiirl, we’re turning local storytelling and engagement into real cultural resonance. Across 16 World Cup host cities in North America, Swiirl brings us into hard-to-reach, niche communities, and their technology lets brands join and engage more deeply. It’s how we’re bringing FIFA and our sponsor brands to the community table."
Robert Smith
Founder & Chairman
“I love working with Swiirl. Their ability to create grassroots content through local voices—and then amplify back into the community—offers a truly innovative way to engage our audience."
Ryan Jaffe
Founder & CEO
“I love working with Swiirl. Their ability to create grassroots content through local voices—and then amplify back into the community—offers a truly innovative way to engage our audience."
Ryan Jaffe
Founder & CEO
“I love working with Swiirl. Their ability to create grassroots content through local voices—and then amplify back into the community—offers a truly innovative way to engage our audience."
Ryan Jaffe
Founder & CEO
"Our mission at DataCurve is to turn fragmented fan data into intelligent, real-time engagement. With Swiirl, we are enhancing the value of personalized content, to build deeper, richer connections with fans in both digital and physical spaces"
Aman Johar
Founder & CEO
"Our mission at DataCurve is to turn fragmented fan data into intelligent, real-time engagement. With Swiirl, we are enhancing the value of personalized content, to build deeper, richer connections with fans in both digital and physical spaces"
Aman Johar
Founder & CEO
"Our mission at DataCurve is to turn fragmented fan data into intelligent, real-time engagement. With Swiirl, we are enhancing the value of personalized content, to build deeper, richer connections with fans in both digital and physical spaces"
Aman Johar
Founder & CEO
“This tour isn’t just about showing up—it’s about giving communities the tools and platforms to tell their stories, build generational wealth, and be more than spectators. Partnering with the NBA, Chase, and Swiirl lets us bring real, locally rooted financial literacy and opportunity to 40 cities in a way that’s both authentic and scalable.”
Jerome Williams
Founder & CEO of Shooting for Peace. A former NBA champion
“This tour isn’t just about showing up—it’s about giving communities the tools and platforms to tell their stories, build generational wealth, and be more than spectators. Partnering with the NBA, Chase, and Swiirl lets us bring real, locally rooted financial literacy and opportunity to 40 cities in a way that’s both authentic and scalable.”
Jerome Williams
Founder & CEO of Shooting for Peace. A former NBA champion
“This tour isn’t just about showing up—it’s about giving communities the tools and platforms to tell their stories, build generational wealth, and be more than spectators. Partnering with the NBA, Chase, and Swiirl lets us bring real, locally rooted financial literacy and opportunity to 40 cities in a way that’s both authentic and scalable.”
Jerome Williams
Founder & CEO of Shooting for Peace. A former NBA champion
Ready to lead with real conversations?
Swiirl helps brands uncover what people actually feel, fix myths before they spread, and de-risk creative and offers with confidence.
Ready to lead with real conversations?
Swiirl helps brands uncover what people actually feel, fix myths before they spread, and de-risk creative and offers with confidence.
Ready to lead with real conversations?
Swiirl helps brands uncover what people actually feel, fix myths before they spread, and de-risk creative and offers with confidence.