About Swiirl

Stories are deeper than the signals on the surface.

Technologists, operators, and growth leaders who've built and scaled global businesses — now moving brands from broadcast to permissioned conversation.

Our team

Daniel Mohanrao
Daniel Mohanrao · Cofounder, CEO
Michael Hong
Michael Hong · Cofounder, CIO
Anna Istomina
Anna Istomina · Head of Product Design
Connie Steele
Connie Steele · CMO
Dimitry Babanov
Dimitry Babanov · Founding AI Engineer
Timur Isachenko
Timur Isachenko · AI CTO
Charles Eklund
Charles Eklund · CPO
Scott Vanderbilt
Scott Vanderbilt · Chief Methodologist
Cameron Nutter
Cameron Nutter · CRO

Why we exist

Stories are the foundation of human understanding.

01

Stories are one of the oldest ways we make sense of the world, passed from person to person and generation to generation — carrying memory, culture, and meaning. We learn about one another through stories, connect through them, and find belonging in them. Real stories are rarely simple: they're layered, contradictory, and full of context. Like us.

A story

Layered. Complex. Human.

A narrative

Simple. Polarizing. Flattened.

At their best, narratives are shaped by the stories underneath them. But increasingly, the narrative comes first — and the context, complexity, and humanity underneath gets lost.

02

We believe real conversations can do the opposite.

When people actually come together and talk, you hear the experience, emotion, and nuance that a headline or data point cannot capture. Communities and people need a voice, and their stories need to be heard.

That is a big part of what Swiirl is about.

03

We're building infrastructure to scale what makes us human: stories, connection, understanding, and the communities that bring people together.

Digital world Monetizes attention, outrage, and division.
↓
Swiirl Helps people monetize bringing people together. In real life.
04

As AI takes over what is programmatic and repetitive, we believe the things that become more valuable are distinctly human:

Relationships Judgment Creativity Community Lived experience Stories

The world misses out on genius when people do not have a voice. We want to help change that.

Swiirl: Stories with Impact in Real Life.