Your Swiirl environment
Brand Agents · Learning Cortex · Projects + Objectives
Deploy across
1:1 · Groups · In real life · Virtual
Engagement modes
Observe · Participate · Sponsor
Business intelligence layer
Live Signals · Macro → Micro · Drill-down · Ask Cortex
Permissioned by design · Guardrailed by the organization · PII redacted · Intelligence aggregated
01
Engage
Real-time, permissioned dialogue with the audiences you care about.
Formats
1:1 conversations
Group conversations
In person
Virtual
Where
Communities
Customers
Events + activations
Audience outreach
What the conversation does
EducateAnswer questionsOffers + value exchangeRelationshipsWord of mouth
02
Understand
Turn those conversations into continuous understanding.
People
Needs
Motivations
Pain points
Preferences
Feeling
Perception
Sentiment
Trust drivers
Emotional signals
Friction
Barriers
Confusion
Objections
Open questions
Market
Consideration drivers
Competitive mentions
Emerging needs
Audience differences
03
Build + test
Bring customers and target audiences into the creation process.
Product
Concepts
New products
Features
Prototypes
Story
Positioning
Messaging
Value props
Campaign + creative
Commercial
Pricing + packaging
Offers
Use cases
Experiences
Concept→Dialogue→Learning→Refinement→Next versionExplore · probe · follow up · retest · co-create
04
Learn + act
Conversations across audiences, groups and markets become organizational intelligence.
Signals
Themes + trends
Drivers + barriers
Sentiment
Emerging signals
Audience + market comparison
Macro → micro drill-down
Conversation evidence
Ask Cortex
What's driving consideration?
What are people confused about?
What needs keep emerging?
How does this differ by audience?
What should we explore next?
Where the learning goes
ProductPositioningMessagingCampaignsCustomer experienceEmployee experienceSalesCommunityOperationsStrategyThe next conversation ↺
05
Personalize + optimize
Turn real-time conversational intelligence into more relevant experiences and better outcomes.
Understand→Personalize→Act→Improve
Context → relevant action → business outcome, inside the conversation.
Personalize in the moment
Guidance
Resources
Recommendations
Next-best action
Education
Follow-up
Offers + incentives
Improve outcomes
AwarenessConsiderationAdoptionEngagementSatisfaction / NPSLoyaltyRetentionRevenue / value
Example metrics this capability can help influence.
Every next conversation starts smarter. ↺
Additional capability · works alongside the flow
Support your people
Real-time support for the humans representing your organization. They keep the relationship.
Who
Brand ambassadors
Community managers
Field + event teams
Sales + service staff
Research + insights teams
Surfaced privately
Approved information
Relevant context
Answers + talking points
Follow-up questions
Resources + next steps
Swiirl can work alongside the people already representing your organization — supporting them in real time while they remain the human voice and own the relationship. Usable during engage, build + test, customer experience, field activations, research and sales.
Every engagement is permissioned and guardrailed, with PII redacted and intelligence aggregated for the organization.
