Know the person behind the player profile.
Your agent talks with guests at scale, learns what matters to each person, and turns that understanding into more relevant experiences and actions.
ConversationUnderstandingRelevanceAction
Player profile
TierGold
SegmentWeekend slots
Last visitSaturday
The person
Here forAnniversary weekend
TonightWants a show after dinner
Would return forA live event
Behavior tells you what happened. Conversation tells you why.
Put the two together, and Swiirl can understand what matters next.
01
Behavior + conversation
02
Understand the guest
03
Make the next interaction relevant
04
Take action
Build the relationship across the entire guest journey.
Before the visit
What would make someone choose you.
During the visit
What they need right now.
After the visit
What brings them back.
Don't just understand the guest. Use what you learn to make the experience better.
Understanding changes what happens next.
Example — Loyalty
“I'm not really sure what my tier benefits include.”
UnderstandLoyalty member · Benefit confusion · Currently on property
Make it relevantExplain only the benefits that apply to this guest and this moment.
Take actionSurface the approved loyalty benefit or next step.
Example — Service
“Dinner took much longer than expected.”
UnderstandCurrent visit · Dining friction · Negative experience
Make it relevantThis needs service recovery, not another promotion.
Take actionClarify the issue and route it to the right team.
Where Swiirl can make an impact.
Learn something
Use it
Take action
Guest experience
Be useful while the guest is still there.LearnWhat matters right now
Use itMake the interaction relevant
ActAnswer, guide, recommend, support
Loyalty + return
Give guests a better reason to come back.Next available offer→Next relevant action
LearnWhat could actually bring this guest back
Use itSelect a more relevant reason to return
ActSurface an approved experience, benefit, event or offer
Service recovery
Don't wait for the survey.LearnWhat went wrong and why
Use itUnderstand urgency and context
ActRoute and follow up
Guest intelligence
One conversation helps one guest. Thousands show what's changing.LearnPatterns across thousands of conversations
Use itUnderstand what is changing
ActChange messaging, experiences, offers, operations or future conversations
Every conversation makes the next one smarter.
For the guest: a more relevant experience.For the property: richer intelligence and better decisions.
What Swiirl learns can change what happens in the very next interaction.
1Conversation
2Understand what matters
3Make it relevant
4Take action
5Outcome
6Learn
7Better next interaction
And back to the next conversation
Add conversation to the systems you already have.
LoyaltyCRMOffersDining + entertainmentGuest experienceResearchProperty information
It adds the human context those systems are missing.
Measure what matters.
What guests say
NPSCSATLikelihood to returnVisit intent
What guests do
Repeat visitationOffer engagementLoyalty engagementIssue resolution
Start small. Expand what works.
Your property already knows what guests do.
Swiirl helps you understand why — and what to do next.
Understand the guest. Make it relevant. Take action. Learn what works.